Wilderness Explorers Sky Swings (Disney Adventure World)
Friday 1st January, 2027
This is a new family ‘flying chair’ attraction themed to the film Up, opening at a major European theme park in 2027 with themed queue zones, garden landscaping and a spinning dome to intensify the sensation of flight. This gives Lego’s PR team a chance to join the conversation about family-centred, imaginative play and outdoor-themed experiences in Europe, where Lego’s playsets and garden/building concepts naturally resonate with the attraction’s storytelling and multigenerational audience.
Why have we flagged this?
Lego has a credible, on‑brand angle connecting imaginative, multigenerational play and outdoor garden/landscaping themes to the attraction, suitable for campaigns (tie‑in builds, garden playsets) and reactive commentary as the ride opens; it would need a well‑executed creative push to secure standout coverage. Flag to PR team: yes. Note to PR team: This is a timely chance to link Lego’s family and outdoor play credentials to a high‑profile family attraction in Europe — think custom Up‑inspired builds, garden play ideas and expert quotes for launch coverage.
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