Jumanji: Open World
Friday 25th December, 2026
Jumanji: Open World is the next Jumanji feature film where the game’s world invades a New England town, starring Dwayne Johnson, Kevin Hart and Jack Black, and opening in cinemas on 25 December 2026. This gives Lego’s PR team a clear seasonal tie-in opportunity to talk about creative, family-oriented play and collectible builds tied to blockbuster films—particularly in the US and UK markets where big family films over Christmas drive toy interest.
Why have we flagged this?
Strong seasonal tie-in: a blockbuster family film releasing at Christmas creates clear hooks for themed sets, limited-edition collectibles, in-store displays, and reactive commentary about family play trends—especially in the US and UK where holiday film-toy sales spike.
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