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Hispanic Heritage Month

Upcoming Event
Tuesday 15th September, 2026 Hispanic Heritage Month is a US observance from 15 September to 15 October that celebrates the history, culture and contributions of people with roots in Spain, Mexico, the Caribbean and Central and South America. This gives Lego’s PR team a chance to highlight inclusive product stories, partnerships or campaigns that celebrate Hispanic creativity and families in the US market and beyond.
Strong Opportunity
Why have we flagged this?

Strong alignment: Lego can spotlight inclusive product stories, showcase Hispanic designers, launch limited sets or community workshops, and offer expert comment on creative play and cultural representation — all of which are timely for US media and social channels.

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