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Cars: Lightning Racers Premiere

Upcoming Event
Friday 1st January, 2027 The Cars: Lightning Racers premiere is the rollout of a new animated preschool series starring Lightning McQueen and friends, debuting on Disney Jr. in 2027 and later on Disney+. This gives Lego a chance to join the conversation about preschool-branded play and racing-themed sets globally — especially in the UK and other key markets where the franchise and Disney+ have strong family audiences.
Strong Opportunity
Why have we flagged this?

Lego has a credible tie-in: preschool-branded play and racing-themed sets are a natural fit and a well-executed campaign or product reveal (co-branded sets, build-along content, educational play tie-ins) could gain coverage and retail interest, though this is not an owned franchise so opportunities are collaborative rather than fully proprietary.

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