The Hunger Games: Sunrise on the Reaping
Friday 20th November, 2026
The Hunger Games: Sunrise on the Reaping is a major late-2026 film adaptation revisiting the 50th Hunger Games reaping and the key characters’ backstories, likely to spark widespread media, fan and merchandising attention globally. This gives Lego a chance to join conversations about storytelling, imaginative play and collectible tie-ins—particularly in the UK and other big markets where fans and families will be engaging with themed builds, display sets and role-play ideas.
Why have we flagged this?
Strong alignment: Lego can create planned activity (licensed sets, display collectibles, storytelling build kits, family play ideas) and reactive opportunities (fan competitions, expert comment on play and creativity, social content tied to film moments) that would land with fans and families across key markets.
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