Star Wars: A New Hope 50th Anniversary Re-Release
Friday 19th February, 2027
Star Wars: A New Hope returns to cinemas for its 50th anniversary, with special IMAX and limited 70mm screenings.
This gives LEGO a natural place in the conversation around Star Wars, creativity and the fans who keep building its universe.
Why have we flagged this?
The anniversary brings a landmark film from LEGO’s Star Wars world back to cinemas, giving you a major moment for fan builds, product stories and audience data.
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Expert comment
Argue Star Wars made STEM cool for kids
Offer Lego’s play lead to say the original film is why space, robotics and model-building became part of mainstream childhood play, and how that shaped today’s engineers.
Expert comment angle: Pitch a contrarian op-ed and broadcast soundbites to culture and science desks: “A New Hope didn’t just change movies, it changed what kids build with their hands.”
Why: It’s a fresh, quotable take that links a cultural milestone to real-world learning, from a brand with unique credibility in hands-on building.
Newsjack
Build the Death Star in 24 cities in 24 hours
Stage a non-stop relay where fans in 24 cities co-build a giant Death Star mosaic from Lego bricks as the film returns to cinemas.
Newsjack angle: Run a global fan build relay at cinemas and city squares, livestreamed, with local media photo-calls and pitches to film and picture desks.
Why: A big, visual, participatory stunt linked to screenings will earn picture-led coverage and taps fandom across generations.