Harry Potter Television Series
Friday 25th December, 2026
HBO’s new Harry Potter television series will premiere globally with Harry Potter and the Philosopher’s Stone on Christmas Day 2026.
This gives LEGO a natural place in conversations about imaginative play, collecting and Harry Potter fandom for families and adult fans.
Why have we flagged this?
The new Harry Potter series brings a much-loved building and fantasy world to a mass audience, giving you a timely hook for LEGO Harry Potter sets and fan creativity.
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Newsjack
Launch a build-your-own Hogwarts sorting night
Invite families to a nationwide, screen-free Sorting Night where they build a mini Sorting Hat and house crests, then get 'sorted' by a physical Lego contraption.
Newsjack angle: Create free in-store and pop-up events the week the series airs, with mail-in printable kits for at-home parties; pitch to consumer lifestyle desks and breakfast TV.
Why: It taps the premiere’s biggest participation moment and gives families an offline ritual journalists can list and film.
Expert comment
Argue that nostalgia only sticks when kids build it
Offer a contrarian take: the show will reignite Harry Potter, but lasting fandom happens when children make the world with their hands, not just watch it.
Expert comment angle: Have a senior Lego play expert brief family and culture reporters with a quotable line on active vs passive fandom, citing Lego’s decades of play research without selling product.
Why: A strong, ownable POV gives journalists a fresh line beyond plot and casting, tying the series to a bigger trend in hands-on family culture.