Harry Potter Season 1
Friday 25th December, 2026
HBO’s new Harry Potter series premieres on Christmas Day 2026, bringing the first Wizarding World story to television again.
This gives LEGO a natural place in conversations about imaginative play, collecting and bringing the Harry Potter world to life.
Why have we flagged this?
The new series puts a major fantasy world back in the spotlight, giving you a timely opening to share Harry Potter LEGO sets and creative play ideas.
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Newsjack
Build the Great Hall live as the first episode airs
Host a global, screen-free family build-along that recreates Hogwarts’ Great Hall in real time during episode one, with step-by-step prompts synced to the show’s key scenes.
Newsjack angle: Stage a live online countdown with printable instructions and a simple brick list, invite families to post builds with a single hashtag, and pitch TV listings desks and culture reporters.
Why: A communal, at-home challenge taps the premiere moment and creates participatory photos editors can run that night.
Data idea
Reveal the brick colours that spike when wizard worlds return
Share one surprising stat on which specific brick colours or wand-like elements surge in customer orders the week a wizard franchise hits screens.
Data to investigate: Analyse your UK and US online parts orders to quantify week-on-week lifts for a few named colours and small accessories during the premiere week versus the prior month.
Why: A clean, one-stat nugget gives journalists an irresistible window into how fans ‘build the magic’ at home without naming the IP.