Star Wars: Maul – Shadow Lord Season 2
Friday 1st January, 2027
The second season of Disney+’s animated Star Wars: Maul – Shadow Lord is expected in 2027, during Star Wars’ 50th anniversary.
This gives LEGO a natural place in conversations about Star Wars storytelling, creativity and fan-built worlds.
Why have we flagged this?
The new Star Wars season puts a major story world LEGO builds into the spotlight, giving you a timely opening for fan-focused sets, builds or creative play ideas.
Get hero story inspiration
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Get reactive idea inspiration
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These are starting points for inspiration, not finished ideas.
Data idea
Reveal the fastest‑selling Sith sets after Maul drops
Show the single biggest sales spike in any Darth Maul or Sith‑adjacent Lego set in the week after each Season 2 episode lands.
Data to investigate: Analyse your weekly product‑level sales data to identify episode‑week uplifts for Maul and Sith‑tagged sets versus the season’s baseline.
Why: A clear winner stat lets media peg real‑world buying to on‑screen moments without overreach.
Expert comment
Argue that villains build better builders
Offer a contrarian take that dark‑side characters like Maul drive more intricate, skill‑building builds than heroes do.
Expert comment angle: Have your head of design tell entertainment and culture reporters that villain designs demand trickier techniques and colour blocking, with one concrete example from a Maul set.
Why: A quotable, specific POV flips the usual hero‑worship and gives journalists a fresh design‑led angle.
Newsjack
Open a pop‑up night build for the dark side
Host late‑evening, red‑lit in‑store build sessions where fans co‑create a giant Maul mosaic across the season, unveiling new sections after each episode.
Newsjack angle: Stage it in flagship stores and invite entertainment desks and fan media to film fans adding the latest tiles the morning after each episode.
Why: A visual, fan‑first activation tied to each drop gives press repeatable, photogenic moments to cover.