International Day of Zero Waste
Tuesday 30th March, 2027
International Day of Zero Waste (30 March) is a UN‑designated day focused on reducing waste and promoting circular economy practices through awareness, policy action and community initiatives. This gives Lego’s PR team a chance to talk about the company’s role in circular design, recyclable materials and repair/return programmes — especially relevant to consumers and policy conversations in the UK and Europe where waste and packaging rules are front of mind.
Why have we flagged this?
The day gives you a timely opening to share how LEGO designs for reuse and is working to reduce waste, though the wider issue is not specific to toys.
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