Star Wars: Starfighter
Friday 28th May, 2027
Sharmeen Obaid-Chinoy’s Starfighter brings a new Star Wars story to cinemas, marking the franchise’s next major film chapter.
This gives you a chance to talk about how LEGO turns Star Wars storytelling into creative play for fans of all ages.
Why have we flagged this?
The new Star Wars film puts a major building and storytelling world in front of a huge audience, giving you a strong moment to spotlight LEGO Star Wars sets and fan creativity.
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These are starting points for inspiration, not finished ideas.
Data idea
Reveal the Star Wars build surge after the trailer drop
Publish the percentage jump in Star Wars Lego set sales and wishlist adds in the 72 hours after the Starfighter trailer versus an average weekend.
Data to investigate: Analyse your first‑party sales and wishlist/notify‑me event data to quantify post‑trailer spikes by set and region.
Why: A clean, time‑boxed spike tied to a huge trailer gives a clear, newsy stat editors can lift.
Expert comment
Argue that Star Wars fandom is shifting from display to play
Offer a point of view that a new film era is pushing fans from collectible display builds to hands‑on, modular play, seen in set choice and build behaviours.
Expert comment angle: Have Lego’s head of design speak to film journalists and culture desks, stating one strong view: new‑era films drive demand for reconfigurable ships over static dioramas, citing observed customer feedback and product mix shifts without sharing sensitive numbers.
Why: A contrarian, specific take on how a new film changes fan behaviour gives critics and features writers a quotable line.
Newsjack
Open a one‑weekend Starfighter hangar build in cinemas
Stage pop‑up build bays in major cinemas on opening weekend where audiences co‑build a giant Starfighter and mini starfighter fleet that tours city to city.
Newsjack angle: Create staffed build stations with live progress counters and invite film, culture and picture desks for first‑look photos and a build time challenge with cast or creators if available.
Why: A photogenic, participatory stunt inside cinemas ties directly to the film and is easy for media to cover with strong visuals.