EU implementation of social media age-verification and under-15 access restrictions
Thursday 31st December, 2026
The EU and several member states are working to require social media age‑verification and restrict autonomous access for younger teens while the Commission builds privacy‑preserving solutions like an age‑check app and the European Digital Identity Wallet under the Digital Services Act. This gives Lego a chance to talk about child safety, digital literacy and responsible play in Europe and the UK as platforms tighten youth access rules that affect how children encounter online content tied to toys and communities.
Why have we flagged this?
The restrictions could change how children discover LEGO online, giving you a reason to share your child-safety and responsible-play expertise.
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