EU implementation of social media age-verification and under-15 access restrictions
Thursday 31st December, 2026
The EU and several member states are working to require social media age‑verification and restrict autonomous access for younger teens while the Commission builds privacy‑preserving solutions like an age‑check app and the European Digital Identity Wallet under the Digital Services Act. This gives Lego a chance to talk about child safety, digital literacy and responsible play in Europe and the UK as platforms tighten youth access rules that affect how children encounter online content tied to toys and communities.
Why have we flagged this?
Strong alignment — Lego can credibly comment on child safety, digital literacy and responsible play as platforms tighten youth access, and can run proactive campaigns (guides, partnerships with parents/educators, in‑app safe features) while reacting to policy changes with expertise and reassurance for families.
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