Greek social media ban coming into effect
Friday 1st January, 2027
Greece plans to ban access to major social media platforms for under-15s from 2027 to address youth mental-health and safety concerns; details on timing and enforcement are still being finalised. This gives Lego’s PR team a clear chance to talk about the role of offline, hands-on play and safe, screen-free creativity for children in Greece and other markets as regulations shift around youth online access.
Why have we flagged this?
Strong alignment — Lego can credibly position itself as a constructive alternative to screen time, offer expert comment on child development, and run campaigns or local activations in Greece highlighting safe, hands‑on play as online access changes.
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