Harry Potter and the Cursed Child (Broadway)
Sunday 1st November, 2026
Harry Potter and the Cursed Child is a two-part Broadway stage play at the Lyric Theatre that continues the Harry Potter saga with the next generation, large-scale staging, illusions and a rotating cast running regular performances through 2026. This gives Lego’s PR team a natural moment to join conversations about family storytelling, imaginative play and collectible tie-ins tied to a globally beloved franchise — especially relevant to fans and families in the UK, Europe and North America where both Harry Potter and Lego have strong followings.
Why have we flagged this?
Strong alignment: Lego can credibly tie into family storytelling, imaginative play and collectibles with planned product tie-ins, social campaigns and reactive comment around the show’s staging and nostalgia, especially for UK, Europe and North America audiences.
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