Great British Summer Savings — Kids Go Free August scheme
Saturday 1st August, 2026
A government scheme in England offering free local bus travel for children aged 5–15 throughout August 2026 to help families save on summer outings.
This gives you a chance to talk about play, family days out and city exploration in England, where Lego naturally fits into creative, travel-friendly activities.
Why have we flagged this?
Clear, family-focused alignment: Lego can run proactive campaigns (summer play kits, bus-themed sets/activities, partnerships with transport hubs, street-level activations) and reactive PR (commentary on affordability, play accessibility). The scheme offers obvious activation and storytelling opportunities tied to family outings and childhood play.
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