Star Wars: The Experience — A Journey Through the Galaxy
Saturday 13th February, 2027
A major exhibition at The Franklin Institute in Philadelphia (Feb 13–Sep 6, 2027) celebrating 50 years of Star Wars with over 70 props and behind‑the‑scenes displays.
This gives you a chance to talk about Lego’s long history of Star Wars sets and creative play for fans across the UK, US and worldwide, tying physical models to filmmaking craft.
Why have we flagged this?
Star Wars and LEGO have a direct, high-profile cultural fit (LEGO Star Wars is a flagship licensed line); this anniversary exhibition is a clear chance to lead with product tie‑ins, exclusive builds, collaborative activations, fan events and expert comment, and to own lots of coverage around a major milestone.
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Data idea
Star Wars sets sell fastest on May the 4th
Show the single day when Star Wars Lego sells quickest worldwide, spotlighting the fandom’s unofficial holiday.
Data to investigate: Analyse your first‑party sales transaction data to find the day with the highest sell‑through velocity for Star Wars sets over the past five years.
Why: A clear, time‑pegged spike is instantly newsworthy and ties directly to Star Wars enthusiasm during the exhibition window.
Data idea
Darth beats Yoda as the most built character
Reveal which Star Wars character appears in the most completed builds by customers.
Data to investigate: Pull your Lego Builder app completion logs for Star Wars instructions to rank characters by number of completed builds in the last 24 months.
Why: A simple league‑table topper sparks debate and human interest while using clean, first‑party engagement data.
Data idea
Millennium Falcon is the all‑time longest build
Name the Star Wars set with the highest median build time among owners.
Data to investigate: Analyse anonymised Lego Builder app session durations to identify the Star Wars set with the highest median total build time globally.
Why: One definitive superlative gives a strong headline and taps the endurance and prestige of iconic sets during the anniversary exhibition.