Daisy Chain Fields
Saturday 29th August, 2026
Daisy Chain Fields is a one-day, all-women music festival on 29 August 2026 in Irvine, California, featuring a multi-generational lineup with ticket proceeds pledged to charities supporting women and girls. This gives Lego a chance to join the conversation about inclusive play and STEM outreach for girls in the US and beyond, aligning with charitable support for women and intergenerational creativity.
Why have we flagged this?
Credible angle: Lego can credibly promote inclusive play and girls’ STEM through festival activations, branded workshops, donation tie-ins, or spokespeople, and can react with expert commentary on play and intergenerational creativity. It’s not an obvious sporting/cultural fit but aligns with Lego’s diversity and education positioning in a way that could land coverage if executed well.
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