Game of Thrones: The Mad King
Monday 20th July, 2026
This is the world premiere of Game of Thrones: The Mad King, an authorised stage prequel opening at the Royal Shakespeare Company in Stratford‑upon‑Avon in summer 2026, exploring the final years before the original series. This gives you a chance to join cultural conversations about family, storytelling and play across the UK and globally, positioning Lego — a brand built on imaginative building and storytelling for families and collectors — as part of the broader entertainment moment.
Why have we flagged this?
Good thematic fit: Lego's emphasis on storytelling, play and collectability maps well to a high-profile cultural moment tied to family drama and fandom, and you could create timed product tie-ins, creative workshops, fan displays or expert commentary to ride publicity — but it's not an obvious, built-in franchise match and would need a well-executed creative hook to earn coverage.
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