UK subscription law changes taking effect
Monday 1st March, 2027
This is a UK law change coming into force in spring 2027 that tightens subscription rules — firms must give clear upfront information, send reminders before trials or annual renewals, make cancellations easy, and offer a 14‑day cooling‑off/refund period for auto‑renewals. This gives Lego’s PR team a chance to be part of the conversation about fair, family‑friendly subscription practices in the UK, emphasising transparency and ease for parents and collectors who use Lego’s direct/loyalty/subscription services.
Why have we flagged this?
Clear, relevant tie‑in: Lego can proactively highlight transparent subscription practices for parents and collectors and reactively comment on compliance and consumer protection, with concrete campaign and comms hooks.
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