Stranger Than Heaven launch
Friday 15th January, 2027
Stranger Than Heaven is a new action-adventure game from RGG Studio with a confirmed global launch date and releases on consoles and PC, spanning multiple decades in its story and gameplay. This gives Lego’s PR team a chance to join the conversation about cross-generational, imaginative play and collectability—topics that map naturally to Lego’s world and appeal to gamers and family audiences in markets like the UK and beyond.
Why have we flagged this?
Strong alignment: the game's cross-generational story, collectability and imaginative play map neatly to Lego’s product themes and audience, so Lego could run planned tie-ins (themed sets, builder challenges, influencer play-alongs) and react with expert commentary or social content to ride launch conversations.
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