Publication of UK government guidance on screen use for children aged 5–16
Tuesday 1st September, 2026
The UK government is publishing its first evidence-based guidance this autumn on healthy screen use for children aged 5–16, covering device use, social media, sleep and learning and tied to consultations on safety certification and AI tools for schools. This gives Lego's PR team a chance to comment on play balance and screen-time alternatives in the UK, highlighting how physical, creative play supports learning and wellbeing alongside digital tools.
Why have we flagged this?
Strong alignment — the guidance directly concerns children's screen time and learning, giving Lego a clear, credible platform to promote physical, creative play as a complementary alternative and offer expert commentary or data on play and wellbeing.
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