Drink The Sea 2026 UK and European Tour
Friday 2nd October, 2026
Drink The Sea 2026 is a newly formed supergroup touring the UK and Europe with headline shows in major cities as part of a wider world tour behind recent releases. This gives Lego’s PR team a chance to talk about creativity, shared building and play across ages and communities — particularly in the UK and Europe where the tour will attract families, collectors and cultural media attention.
Why have we flagged this?
Music tour ties moderately well to Lego’s themes of creativity, community and intergenerational play and could support well-executed activations (pop-up builds at venues, family workshops, collectible sets, artist collaborations) and reactive PR around cultural interest in the tour.
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