LA Pride
Sunday 14th June, 2026
LA Pride is an annual LGBTQ+ parade and street festival in Los Angeles that features a parade, performances, vendor village and community programming, drawing large local and national audiences and media attention. This gives Lego a chance to be part of a major Pride conversation in the US — a natural fit given its family-friendly, inclusive brand and history of community-focused collaborations, so PR can highlight diversity, representation and product relevance to fans and families in the US and beyond.
Why have we flagged this?
Direct, natural fit: Lego’s family-friendly, inclusive brand and existing community collaborations make Pride activations, limited-edition sets, parade presence or spokesperson commentary highly newsworthy and easily tied to product and values for US and global coverage.
Get hero story inspiration
Thinking...
Get data story inspiration
Thinking...