Disney Princess – The Concert UK & Ireland Tour
Monday 1st March, 2027
This is a family-focused live concert touring the UK and Ireland in 2027, featuring Broadway and West End performers singing songs from over 29 Disney films with large-scale animation and theatrical effects; it debuts in Warwick and hits major venues including London’s Royal Festival Hall. This gives Lego’s PR team a chance to talk about creativity, imaginative play and family experiences in the UK and Ireland tied to storytelling and beloved characters that overlap with Lego’s core audience.
Why have we flagged this?
Strong alignment: the tour targets families and fans of beloved characters, which maps well to Lego’s focus on storytelling, imaginative play and family experiences — Lego could run joint ticket promotions, create Disney-princess-themed build challenges or experiential events at venues, and offer spokespeople or data on play and creativity tied to character-driven storytelling.
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