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Minions & Monsters

Upcoming Event
Wednesday 1st July, 2026 Minions & Monsters is a new animated feature in a major franchise about small characters making a monster movie in 1920s Hollywood, premiering at Annecy and hitting cinemas worldwide on 1 July 2026. This gives Lego’s PR team a chance to join the conversation about family summer blockbusters and nostalgia-driven toy tie-ins ahead of the global release, particularly in key markets like the UK and North America where character-driven merchandising and playsets perform well.
Moderate Opportunity
Why have we flagged this?

Family summer blockbuster with strong character merchandising fits LEGO’s audience and product strategy; a well-timed campaign or licensed playset announcement and reactive commentary around the Annecy premiere could gain coverage in key markets.

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