El Niño peak (Christmas peak)
Friday 25th December, 2026
El Niño is a large-scale Pacific climate pattern expected to strengthen mid-2026 and peak around December 2026–January 2027, often driving extreme weather and supply chain disruptions during the Christmas/winter peak. This gives Lego’s PR team a chance to talk about product availability, logistics resilience and family play safety in affected markets (including the UK and Europe) as consumers worry about holiday deliveries and weather-related impacts.
Why have we flagged this?
Clear relevance to Lego’s operations and customers — you can proactively reassure shoppers on stock and delivery plans, pitch data stories on supply resilience and safe indoor family play, and react with expert comment if weather disrupts logistics.
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