London Concours
Tuesday 9th June, 2026
London Concours is a three-day, invitation-only automotive garden party in the City of London showcasing rare, classic and modern cars with themed daily showcases, hospitality and live entertainment on the lawns of the Honourable Artillery Company. This gives LEGO a natural place in the conversation because the event attracts collectors, manufacturers and motoring press—an audience interested in design, engineering and premium collectibles where LEGO’s vehicle sets and adult fan community can be featured in UK and international coverage.
Why have we flagged this?
Strong fit: the audience cares about design, engineering and collectibles so LEGO can run planned activations (life-size builds, limited-edition car models, AFOL showcases) and offer reactive expert comment or product tie‑ins for motoring press.
Get hero story inspiration
Thinking...
Get data story inspiration
Thinking...