Pokémon immersive Trainer experience
Saturday 20th March, 2027
This is a large-scale, touring Pokémon immersive Trainer experience debuting in Europe in spring 2027 that lets visitors step into the role of a Pokémon Trainer using interactive tech and immersive storytelling. This gives Lego’s PR team a chance to comment on play, storytelling and hands-on creativity — particularly in Europe and the UK — as the attraction highlights how physical and digital play blend to engage families and collectors.
Why have we flagged this?
Strong alignment: the event spotlights play, storytelling and blended physical-digital experiences — areas where Lego can authoritatively comment, partner on family-focused activations, or create complementary hands-on experiences that tie to UK/European audiences.
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