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Sonic Live In Concert

Upcoming Event
Sunday 28th June, 2026 Sonic Live In Concert is a touring concert series celebrating Sonic the Hedgehog’s 35th anniversary with orchestral and band performances of classic and modern soundtrack and vocal tracks, plus visual elements and guest performers. This gives Lego’s PR team a chance to join the conversation about nostalgia, family-friendly entertainment and cross‑brand play experiences—especially in markets like the UK where both Sonic and Lego have large fanbases.
Moderate Opportunity
Why have we flagged this?

Sonic’s 35th anniversary concert taps nostalgia and family entertainment that align with Lego’s play and collector audiences; a well-timed campaign (co-branded displays, nostalgic build challenges, data on intergenerational play) or reactive comment about cross‑brand fandom could earn coverage, especially in the UK where both franchises are strong.

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