FIFA World Cup Fan Festival (Kansas City)
Thursday 11th June, 2026
The FIFA World Cup Fan Festival in Kansas City is an official multi-day public viewing and celebration zone with live match screenings, entertainment, food and brand activations at the National WWI Museum and Memorial from 11 June through mid‑July 2026. This gives Lego a chance to join family-focused, hands-on activations and community play moments around one of the world’s biggest sporting events in the US—an obvious fit for promoting creativity, family engagement and collectible sets to fans and visiting international audiences.
Why have we flagged this?
Strong fit: Lego can run family-friendly, hands-on build zones, World Cup‑themed sets or limited-edition collectibles, and social-led activations that tie into match excitement—plus reactive PR opportunities (player/club builds, real‑time fan moments) to get coverage during a global event in the US.
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