Next-generation console launches
Friday 1st January, 2027
Major game console manufacturers plan to launch next-generation home consoles around Holiday 2027, kicking off a big retail and media moment for the gaming industry as new hardware, titles and accessories roll out. This gives Lego’s PR team a chance to join conversations about family-friendly gaming, cross-product play experiences and seasonal gifting in markets like the UK, where consoles drive holiday sales and media attention.
Why have we flagged this?
The console launches could shift family gaming habits and holiday demand, giving you a timely opening to share how LEGO play complements screen-based games.
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