Next-generation console launches
Friday 1st January, 2027
Major game console manufacturers plan to launch next-generation home consoles around Holiday 2027, kicking off a big retail and media moment for the gaming industry as new hardware, titles and accessories roll out. This gives Lego’s PR team a chance to join conversations about family-friendly gaming, cross-product play experiences and seasonal gifting in markets like the UK, where consoles drive holiday sales and media attention.
Why have we flagged this?
Strong alignment: Lego can create family-focused campaigns (co-branded sets, playable dioramas, build-along content), pitch experts on child screen-time and play balance, and angle seasonal gift guides around console+Lego bundles to capitalise on holiday gaming coverage.
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