English Premier League
Saturday 22nd August, 2026
The English Premier League is England’s top professional football season running from late August 2026 to May 2027, with fixtures across the country and huge global broadcast and commercial reach. This gives Lego a chance to join a big national conversation about family, play and fandom in the UK and worldwide — the league’s audiences overlap with Lego’s families, collectors and adult hobbyists, so PR around creativity, fandom and football-themed play will resonate now.
Why have we flagged this?
Strong alignment: EPL’s huge, family-focused audience and global reach map well to Lego’s customers, offering clear proactive opportunities (football-themed sets, fan builds, stadium kits, creative family campaigns) and reactive angles (match-day content, player partnerships, data stories on play habits).
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