Google Registered App Stores program launch
Thursday 31st December, 2026
Google’s Registered App Stores programme will certify third‑party Android app marketplaces that meet safety and quality standards and provide a smoother sideloading/installation flow, rolling out with a major Android release by end of 2026 and initially outside the US. This matters to Lego because it opens new, vetted channels for distributing companion apps, digital content and educational software to Android users globally (including the UK and Europe), so it gives you a chance to comment on secure app ecosystems and trusted ways for families to access Lego digital experiences.
Why have we flagged this?
This is a credible PR angle: LEGO can responsibly promote companion apps and digital learning tools via vetted app stores, and comment on child safety and secure distribution for families—worthy of an expert quote and a planned campaign around trusted digital play.
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