European care deal
Friday 1st January, 2027
The European Care Deal is an EU policy package proposed for 2027 to coordinate reforms and funding for affordable, high‑quality care services, tackle workforce shortages, and bolster support for formal and informal carers across member states. This gives LEGO’s PR team a chance to talk about play’s role in lifelong development and caregiving — from early childhood learning to therapeutic and social benefits for older adults — particularly in the UK and across Europe where care policy changes could shape demand for inclusive, intergenerational play products and services.
Why have we flagged this?
Strong alignment: the Care Deal touches caregiving and lifelong development where LEGO can credibly position play as therapeutic, intergenerational and supportive for carers, offering product insights, partnerships or pilot programmes across Europe.
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