FIFA World Cup 2026 broadcast period
Thursday 11th June, 2026
The FIFA World Cup 2026 is a global football tournament held across the US, Canada and Mexico from 11 June to 19 July 2026, with matches broadcast worldwide across multiple rights holders and platforms. This gives Lego a chance to join the global fan conversation during a long, high-profile broadcast window—especially in markets like the UK, North America and Europe—by highlighting football-themed sets, family viewing activities and creative play tied to the tournament buzz.
Why have we flagged this?
Strong alignment: World Cup is a huge, family-focused media moment where Lego can run planned campaigns (football-themed sets, watch-party activities, build challenges) and react to match moments with social stunts, player builds or data stories about play trends to join the global conversation.
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