You're viewing Lego's demo dashboard.

Get reactive PR opportunities like these for your brand -> Get started today

See more demos: Airbnb Lego Rightmove Wise
Lego › Plan Ahead

Esports World Cup

Upcoming Event
Monday 6th July, 2026 The Esports World Cup in Riyadh is a multi‑week international gaming festival featuring dozens of pro tournaments, national‑team competitions, large prize pools and live fan events. This gives you a clear moment to talk about LEGO’s role in creative play and STEM engagement for young gamers and families, especially as esports grows in regions like Saudi Arabia and across Europe and North America where LEGO has strong markets.
Moderate Opportunity
Why have we flagged this?

LEGO can credibly tie its play and STEM credentials to esports growth — think family-friendly fan experiences, STEM workshops, branded builds or data on how constructive play supports gaming skills — but the connection isn’t automatic and will need a clear creative execution to avoid feeling forced.

Get hero story inspiration Thinking...
Get data story inspiration Thinking...