Summer school holidays (UK)
Thursday 25th June, 2026
The UK summer school holidays (25 June–1 September 2026) kick off at the same time a temporary VAT cut to 5% on summer attractions and children’s meals comes into effect, boosting family outings to fairs, theme parks, zoos, museums and cinemas. This gives you a clear chance to join the conversation about family entertainment and affordable summer play in the UK — families will be looking for creative, budget-friendly activities and LEGO naturally fits into discussions about at-home play, themed days out and educational, screen-free options.
Why have we flagged this?
Perfect fit — LEGO is a go-to for affordable, creative, screen-free family entertainment; the VAT cut and summer holidays create an obvious moment for product promotions, themed at-home activity kits, museum or attraction partnerships, and quick reactive commentary on family-budget trends.
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