La Caverne du Pont‑Neuf
Saturday 6th June, 2026
La Caverne du Pont‑Neuf is a temporary, walk‑through public art installation by artist JR that wraps Paris’s Pont Neuf in a 120‑metre ‘cave’ with sound and augmented‑reality elements, open day and night in June 2026 as a tribute to Christo and Jeanne‑Claude. This gives Lego’s PR team a chance to join conversations about creativity, public art and family experiences in France and across Europe, highlighting the brand’s shared values of imaginative play and large‑scale creative projects.
Why have we flagged this?
Strong fit: Lego can credibly tie to public art, large‑scale creative projects and family experiences — easy proactive activations (mini builds, AR filters, workshops) and reactive commentary about creativity and public spaces, especially in France and Europe.
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