Adventure Time: Side Quests premiere
Monday 29th June, 2026
Adventure Time: Side Quests is a new animated companion series following younger Finn and Jake on self-contained adventures across the Land of Ooo, premiering on Hulu and Disney+ in the US and airing on Cartoon Network internationally. This gives Lego’s PR team a chance to join conversations about nostalgic, family-friendly animated content and creative play — linking Lego’s building and storytelling DNA to a show that appeals to kids, teens and collectors in markets including the UK.
Why have we flagged this?
Good thematic fit: Adventure Time’s focus on imaginative, episodic adventures maps neatly to Lego’s storytelling and play-first positioning, offering credible campaign ideas (co-branded builds, fan challenges, social content) and timely reactive commentary from Lego on creativity and nostalgia — though it’s not an obvious product tie-in and would need a well-executed creative angle to land major coverage.
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