Netflix ad-supported subscription launch in Ireland
Friday 1st January, 2027
Netflix is launching an ad-supported subscription tier in Ireland in 2027 as it expands its lower-cost, ad-funded offering into more countries. This gives Lego’s PR team a chance to talk about family-friendly advertising, kids’ screen time and safe viewing experiences for children in Ireland and other markets where Lego operates.
Why have we flagged this?
Strong alignment — Lego can credibly comment on family-friendly advertising, child screen-time limits and safe viewing experiences, and can run tied campaigns (ad-safe play blocks, co-viewing tips, data on parent preferences) as Netflix rolls out ad tiers in new markets.
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