FIFA World Cup 2026 fan zone at Seattle Waterfront
Thursday 11th June, 2026
The FIFA World Cup 2026 fan zone on Seattle’s waterfront is a public activation running from the tournament opener through Seattle’s last match, featuring live match screenings on a floating stage/barge at Pier 62/Waterfront Park plus daily programming and citywide watch-party sites. This gives Lego a chance to be part of a major family-focused, creative civic moment in the US—especially relevant for its North American and global audiences—by connecting with fans, families and collectors at a high-footfall, community-centred event in Seattle.
Why have we flagged this?
Strong fit: Lego can run hands-on build zones, family workshops, collectible World Cup-themed sets/activations and social stunts at high-footfall fan areas, while also offering spokespeople or data on play and community engagement for reactive coverage.
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