KATSEYE 'WILDWORLD' Tour
Tuesday 1st September, 2026
KATSEYE’s WILDWORLD Tour is a 2026 arena tour by the global girl group, starting in Dublin on 1 September and hitting major European, North American and Mexican cities as they promote new music. This gives Lego’s PR team a chance to join conversations about family-friendly live entertainment, collectible merchandise crossovers and experiential brand moments tied to a youthful, global audience — including fans in the UK and Europe who might buy concert-themed sets or event activations.
Why have we flagged this?
Strong alignment: Lego can credibly tie into family-friendly live entertainment and collectible merchandising with concert-themed sets, experiential activations and limited-edition crossovers aimed at young fans across Europe and North America.
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