FIFA World Cup Final Halftime Show
Sunday 19th July, 2026
The FIFA World Cup Final halftime show is a high-profile live entertainment slot during the 2026 final at MetLife Stadium, set to reach a global TV audience with big-name performers. This gives Lego a chance to join a global conversation about creativity, family-friendly entertainment and play culture around a major sporting moment—particularly relevant for engagement in the US, UK and other key markets where Lego targets families and collectors.
Why have we flagged this?
Strong alignment — the World Cup final is a global, family-focused moment where Lego can run planned campaigns (live activations, limited-edition builds, social filters) and react with creative comms or data stories about play and fandom to join the conversation.
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