FIFA World Cup
Thursday 11th June, 2026
The 2026 FIFA World Cup is the global men’s football tournament held across North America, and US broadcaster Fox Sports plans family-focused Sesame Street segments to engage younger viewers. This gives you a chance to talk about play, creativity and intergenerational fandom around football — including opportunities to join conversations in the US, UK and other markets where families will be tuning in.
Why have we flagged this?
Strong alignment: Lego can create family-focused stunts, limited-edition football sets, in-broadcast activations or social campaigns celebrating intergenerational play and fandom, and offer spokespeople or data on play’s role in family sports rituals—clear planned and reactive angles across key markets.
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