The Man with the Bag (Prime Video release)
Wednesday 2nd December, 2026
Prime Video is releasing The Man with the Bag on 2 December 2026, a holiday action-comedy directed by Adam Shankman and starring Arnold Schwarzenegger and Alan Ritchson about Santa recruiting a former thief to recover his stolen bag. This gives Lego’s PR team a chance to join festive conversations about family-friendly stunts, toy-inspired set pieces and gift-season storytelling—particularly in the UK and other major markets where the film will stream globally—as audiences look for playful, collectible and creative holiday merchandise tie-ins.
Why have we flagged this?
Strong alignment with Lego’s product and audience: a family-friendly, toy-adjacent holiday movie provides clear reactive and proactive angles (gift guides, film-inspired sets or builds, social stunts, seasonal content) that could land coverage around the peak gifting season.
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