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Austrian national proposal to ban social media for under-14s

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Tuesday 30th June, 2026 Austria’s governing coalition has announced plans to draft legislation to prohibit use of social media by children under 14, with officials saying a draft will be prepared by the end of June 2026 and implementation aimed for the start of the next school year. The proposal includes plans for privacy-respecting age verification and would need parliamentary approval before taking effect.
Why have we flagged this?

Lego can credibly comment on child development, screen time and play; it could run campaigns promoting offline creative play and partner with schools or expert spokespeople, though the issue is regulatory and platform-specific so linkage is not automatic.

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