FIFA U-20 Women’s World Cup
Saturday 5th September, 2026
The FIFA U-20 Women’s World Cup is a global tournament for national women’s under-20 football teams, bringing 24 countries to Poland to compete for the U-20 world title. This gives Lego a chance to talk about supporting girls’ sport and creative play — from on-pitch role models to educational STEM and teamwork themes — and to join the conversation around youth empowerment in Europe and globally.
Why have we flagged this?
Strong alignment: Lego can credibly tie its play and STEM products to girls’ sport, teamwork and role models, run creative build challenges, sponsorship-style activations or reactive commentary celebrating young athletes, and use the global stage to promote youth empowerment.
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