Weekendbeach Torre del Mar
Thursday 9th July, 2026
Weekendbeach Torre del Mar is a multi-day beachfront music festival on Spain’s Costa del Sol, mixing pop, rock, urban and electronic acts and drawing large summer crowds for a midsummer weekend. This gives Lego’s PR team a chance to comment on family-friendly festival experiences and creative play at outdoor events in Spain and across Europe, as Weekendbeach attracts young families and adult fans who overlap with Lego’s hobbyist and collector audiences.
Why have we flagged this?
Credible angle: family-friendly festival vibes and creative play at outdoor events tie to Lego’s parenting and hobbyist audiences, and you could run a well-executed pop-up, family activity zone or data story about play at festivals to earn coverage.
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