Expert panel recommendation on age restrictions for social media
Wednesday 1st July, 2026
An expert panel reviewed online child safety and recommended harmonised age limits and age‑verification measures for social media to inform potential regulatory action on age restrictions and safety‑by‑design. This gives Lego’s PR team a chance to talk about children's safe digital play and developmental appropriateness as the UK and other markets consider tighter rules that could affect how kids access online communities tied to toys and branded content.
Why have we flagged this?
Strong alignment: Lego can credibly argue for age‑appropriate digital experiences, promote safe play principles, and push for safety‑by‑design in online branded communities — both proactively (guidance, product features, partnerships) and reactively (expert comment as regulations are debated).
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