El Imperio Fan Contraataca (Star Wars exhibition)
Sunday 5th July, 2026
This is a large public Star Wars exhibition in Madrid (Espacio Delicias) displaying over 600 official objects, life‑size scenes, original costumes, dioramas and interactive experiences, open Wed–Sun until 5 July 2026. This gives Lego’s PR team a natural opportunity to join conversations about creative, collectible play and family experiences around a major pop‑culture event in Spain, where many fans and adult builders overlap with Lego’s audience.
Why have we flagged this?
Direct fit: Lego ties naturally to Star Wars through licensed sets, adult builders and family experiences; a clear chance to lead with product tie‑ins, interactive activations, exhibitor partnerships, expert commentary and social campaigns timed to the Madrid show.
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